The ever-evolving world of social media has significantly changed the way we communicate with customers and prospects. Many of today’s financial leaders are struggling with how to effectively incorporate social media into their financial institutions’ business and marketing strategy. This 30-minute video will focus on the basics of social media and what the board needs to know about this fast-paced and risk-adverse communication channel.
Video Length: 30 Minutes
- What Is Social Media?
- Ways To Use Social Media
- Building A Social Media Culture
- Steps For Getting Started
- Examples & Case Studies
About The Presenter:
Mika Moser is the senior vice president and digital strategist for Bank Director. With a dual background in marketing and technology, she develops and oversees the execution of Bank Director’s integrated marketing strategy across multiple channels including email, web, social, search and mobile. Follow her on LinkedIn.