Session Presenters
Missy Rose
Senior Product Manager
Apiture
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About the presenter
Presented by
Missy Rose
Senior Product Manager
Apiture
Missy Rose is senior product manager at Apiture. With more than 25 years of banking, payments and fintech experience at industry-leading payment providers, her focus has been on serving small business and large commercial customers in their digital banking platforms. She is a passionate advocate for building payment applications that truly meet business needs while also delivering a pleasant user experience. Ms. Rose brings a creative spirit to her speaking engagements through her background combining art, education, UX and banking.
Breakout 4: The Key to Small Business Customers’ Loyalty? Give Them What They Value
Treat them like consumers, and you risk losing their banking business. The trick to keeping this valuable segment in your fold is to give them what they are asking for — more sophisticated commercial banking capabilities. Delivering value-added enhancements will not only increase satisfaction for existing clients, it will also pay dividends in the long run by helping attract new small business customers.
Session Resources
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The Key to Small Business Customers’ Loyalty
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Use Strategic Partnerships to Grow Beyond the Branch