Session Presenters

Missy Rose

Senior Product Manager


Breakout 4: The Key to Small Business Customers’ Loyalty? Give Them What They Value

Treat them like consumers, and you risk losing their banking business. The trick to keeping this valuable segment in your fold is to give them what they are asking for — more sophisticated commercial banking capabilities. Delivering value-added enhancements will not only increase satisfaction for existing clients, it will also pay dividends in the long run by helping attract new small business customers.

Session Resources

  • The Key to Small Business Customers’ Loyalty
  • Use Strategic Partnerships to Grow Beyond the Branch