Session Presenters
Bethany Lewis
Senior Director, Sales Strategy & Operations
Adrenaline
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About the presenter
Presented by
Bethany Lewis
Senior Director, Sales Strategy & Operations
Adrenaline
Bethany Lewis is senior director of sales strategy and operations at Adrenaline. She is a trusted leader, seasoned advisor and business partner for banks and credit unions embracing and implementing change. With more than 20 years of experience in financial services, she shares her powerful insights and supports team members as they create high-value solutions for clients. Her extensive experience includes heading an integrated marketing communications department for a $10 billion bank holding company. She has held indispensable roles in strategic planning and decision-making efforts during key bank acquisitions. She led public relations, marketing and corporate communications throughout the M&A process, including essential unification and rebranding programs. As a banking thought leader, Ms. Lewis has been featured in business and trade publications for her deep and direct knowledge of the merger and acquisition landscape.
Breakout 1: The Due Diligence You’re NOT Doing: The Role of Branding in Ensuring M&A Success
In M&A, branding can be a liability or an asset in aligning legacy banks and positioning the new organization for growth. This breakout delivers the due diligence necessary to avoid reputational, legal or operational risk with real stories of banks that leveraged branding early in the M&A process. Ensure your M&A strategy is in the best position to succeed.