Magazine : Archives : Tech Issue 2016

Getting the Most out of Mobile

When San Francisco-based Bank of the West, an $80.7 billion asset subsidiary of BNP Paribas Group, analyzed last year the bottom line impact of customers who are engaged in online banking and mobile banking, it found some surprising results. Digital customers, or those who were active online or on their mobile phones during the previous 90 days, had lower attrition rates than nondigital customers, and they contributed higher levels of revenue and products sold, says Jamie Armistead, head of digital channels at Bank of the West. Core technology provider Fiserv, which offers its bank customers a mobile banking app, found...