As baby boomers retire and Generation X enters middle age, it’s not surprising that top executives and boards are turning an eye more aggressively toward seeding their banks for the future. But, when it comes to recruiting and retaining younger people, banks have a bit of a public relations problem. Unlike their practical baby boomer or money-motivated Gen X predecessors, the constituents of Generation Y—born between 1979 and 1998, give or take a year or two—are by most accounts more adaptable and better educated than generations before them. But unlike their parents and grandparents, these idealistic late teens, 20-somethings, and...
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