Magazine : Archives : The Great Ideas Issue
When a Penny Saved is Not a Penny Earned
Here’s a hypothetical question: Would you rather take a job with a $5,000 bonus that would cost an additional $1,000 in transportation expenses, or the exact same job with a $2,000 bonus and save $2,000 in transportation expenses? It’s not a trick question. Professor Eesha Sharma, who studies behavioral economics and teaches marketing at the Tuck School of Business at Dartmouth College, surveyed 268 people online and found that 65 percent were more likely to choose the job with the $5,000 bonus, even though the dollar gain is the same for the two jobs. Why? “They like the end-of-year bonus...
Please enter your username and password below. If you have not established a password please click “forgot password”.
You have accessed a resource that is only available to Bank Director magazine subscribers and Bank Services members.
To start a subscription to the top resource for bank leaders, click here.
If you are a Bank Services Member, you can access Bank Director by logging in here or entering your magazine passcode and email in the form on the left.
