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The Rise of Left-Brained Marketing
Starting about a year ago, the folks in the marketing department at U.S. Bancorp noticed a shift in the sentiment of its customers. The shift was captured in the results of the bank’s periodic surveys. On the surface, everything seemed to be going great. Businesses were earning more money than ever, courtesy of the corporate tax cut passed by Congress in the waning days of 2017. Unemployment was nearing record lows. And economic growth was respectable, if not robust – the U.S. economy expanded by just under 3% in 2018. Indeed, everything seemed to suggest that consumers must be happy.…
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