The Rise of Left-Brained Marketing

Starting about a year ago, the folks in the marketing department at U.S. Bancorp noticed a shift in the sentiment of its customers. The shift was captured in the results of the bank’s periodic surveys. On the surface, everything seemed to be going great. Businesses were earning more money than ever, courtesy of the corporate tax cut passed by Congress in the waning days of 2017. Unemployment was nearing record lows. And economic growth was respectable, if not robust – the U.S. economy expanded by just under 3% in 2018. Indeed, everything seemed to suggest that consumers must be happy.…

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John Maxfield


John Maxfield is a freelance writer for Bank Director magazine. He was previously the senior banking specialist at The Motley Fool. He regularly writes for Bank Director magazine and BankDirector.com. His work has been syndicated widely to national publications including USA Today, Time and Business Insider, and he’s been a regular guest on CNBC. John has a bachelor’s degree in economics from Lewis & Clark College and a juris doctorate from Southern Methodist University. He’s a licensed attorney in the State of Oregon.

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