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Would you operate a branch in a town with 300 people in it? Equity Bank does. “We’re just not in sexy places,” says Brad Elliott, the founder, chairman and CEO of $4.9 billion Equity Bancshares in Wichita, Kansas. Investors and analysts during the height of the pandemic were focused on digital and had questions about Elliott’s puzzling strategy. “We were getting criticized for having this branch network,” Elliott says. “Today, we’re getting rewarded for it.” Equity Bank’s loans have been repricing at a higher rate than its deposits, and its net interest margin grew in the third quarter of 2023…
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WRITTEN BY
Naomi Snyder
Editor-in-Chief
Editor-in-Chief Naomi Snyder is in charge of the editorial coverage at Bank Director. She oversees the magazine and the editorial team’s efforts on the Bank Director website, newsletter and special projects. She has more than two decades of experience in business journalism and spent 15 years as a newspaper reporter. She has a master’s degree in journalism from the University of Illinois and a bachelor’s degree from the University of Michigan.