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Bringing Focus to Digital Banking First Reliance Bancshares wants to be in “the digital room.” The Florence, South Carolina-based bank has the standard inventory of digital services and capabilities that many community banks offer: mobile and online banking, mobile deposits, text banking. But executives knew there were gaps as they oriented the bank to be mobile first. Customers couldn’t open an account online; once there, they couldn’t apply for a loan online. Chief Administrative Officer Ben Brazell describes the ability to do these things as being in “the digital room.” The $782 million bank didn’t sit pat after fintech firm…

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