Bank executives may sometimes overlook the importance of bank statements, but as many frontline bank employees will attest, customers pay attention to them. According to Tori VanCura-Rutland, chief growth officer of HC3, bankers can leverage data-driven metrics to add value to those required monthly statements. Banks can also drive greater adoption of paperless statements by making it the default option for new customers, or by streamlining certain elements in their mobile and online banking channels.
- Providing Financial Insights
- Incorporating Marketing Messages
- Offering Options to Customers