Really, What Is Franchise Value?
The concept of building franchise value was core to our Bank Board Growth & Innovation Conference in April. In this session, Fred Cannon, director of research for Keefe, Bruyette & Woods, breaks down franchise value. Banks with dedicated customer bases enjoy significant advantages over any potential competitors. So how should a bank's CEO and board think about franchise value—both in current terms and with an eye to the future? Highlights from this video: Franchise value is measurable The new era is about credit availability Deposits are generating less value Franchise value creates economic value Presentation slides Video length: 29 minutes...
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