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About the authors
Written by
Derik Sutton Chief Marketing Officer

Derik Sutton is the CMO at Autobooks.  He has a track record of helping to build, market and sell products in the financial industry.  He joined Autobooks in 2018 as the VP of product and experience.

 

During his career, Mr. Sutton has helped bring 2 digital banking platforms to market that are now leveraged by over 1,000 financial institutions.  He founded Become Labs, a product and design company that focused on fintech companies and financial institutions.  During his time there, he helped companies launch new brands and digital products, consulted with financial institutions on their digital strategy and helped financial institutions build new custom online and mobile banking experiences.

Derik Sutton
Chief Marketing Officer

Relationships with small business clients typically start with a checking account, but deepening those relationships requires a stronger offering. Banks can help those customers by putting payments at the center, says Derik Sutton, chief marketing officer at Autobooks. “The checking relationship,” he says, “needs to be about facilitating money movement in just as much as it facilitates money movement out.” In this video, he discusses how banks can leverage payments to differentiate in the marketplace.

Topics discussed include: 

  • Creating Value for the Customer
  • Enhancing Adoption
WRITTEN BY

Derik Sutton

Chief Marketing Officer

Derik Sutton is the CMO at Autobooks.  He has a track record of helping to build, market and sell products in the financial industry.  He joined Autobooks in 2018 as the VP of product and experience.

 

During his career, Mr. Sutton has helped bring 2 digital banking platforms to market that are now leveraged by over 1,000 financial institutions.  He founded Become Labs, a product and design company that focused on fintech companies and financial institutions.  During his time there, he helped companies launch new brands and digital products, consulted with financial institutions on their digital strategy and helped financial institutions build new custom online and mobile banking experiences.