Why does your bank need a sales culture? Challenges from other institutions—both traditional banks and nontraditional competitors—are putting a lot of pressure on the bottom line. Banks with a defined plan and direction will stay relevant amid the competition.
In this informative video, Mitchell Orlowsky of Ignite Sales discusses a successful sales culture and how good executive leadership can lead to success by addressing these questions:
- What is the number one challenge banks have today when it comes to their sales culture?
- What are the costs if they don’t address these challenges?
- What are the steps to creating a better sales culture?
- What results should you expect?