March 5, 2019
Historically, M&A and traditional marketing were the primary ways of achieving growth and acquiring new customers. While both of those approaches remain valid, successful financial institutions are outpacing the competition by taking advantage of their financial data to better serve customers—increasing retention, boosting loyalty and growing faster than their peers in the space.
Data is disrupting every industry including banking. It’s the most valuable resource financial institutions have when it comes to realizing higher ROA. The basis of competition is shifting from raw scale to the effective use of data. During this complimentary webinar, MX Technologies Inc. CMO Don MacDonald outlined (in plain English) how to succeed in the new data age and includes several examples and case studies that will help you get started on the path to faster growth.
Prior to MX, Mr. MacDonald spent more than 20 years at Intel, including four years as their CMO. As Fiserv‘s first CMO, he led them through a brand consolidation, uniting more than 170 companies under the Fiserv name.
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