From how-to articles, director training videos, key interviews with industry leaders and more, Bank Services provides bank executives and directors with the tools to help grow their financial institutions. To sign up for exclusive access to this online bank board resource, please contact Bank Services at 615-777-8461 or [email protected].
The Board’s Role in Building a Strong Brand
Branding can be a nebulous concept, but given its importance in developing market share and positioning a financial institution for growth, it warrants a strategic understanding on the part of a bank’s board. But what questions should directors ask in examining the bank’s brand? In this video, Emily McCormick, Bank Director’s vice president of research, explains why branding is important, and shares some considerations for boards on strengthening the brand. She also profiles four brands—two of which are banks—and shares why these brands are successful. Topics include: The Importance of a Strong Brand Questions Boards Should Ask About the Bank’s…
You have accessed a resource that is only available to our Bank Services members.
Read The Article
Please enter your username and password below. If you have established a password please click ‘forgot your password’