The Board’s Role in Building a Strong Brand

Branding can be a nebulous concept, but given its importance in developing market share and positioning a financial institution for growth, it warrants a strategic understanding on the part of a bank’s board. But what questions should directors ask in examining the bank’s brand? In this video, Emily McCormick, Bank Director’s vice president of research, explains why branding is important, and shares some considerations for boards on strengthening the brand. She also profiles four brands—two of which are banks—and shares why these brands are successful. Topics include: The Importance of a Strong Brand Questions Boards Should Ask About the Bank’s…

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Emily McCormick

Vice President of Editorial & Research

Emily McCormick is Vice President of Editorial & Research for Bank Director. Emily oversees research projects, from in-depth reports to Bank Director’s annual surveys on M&A, risk, compensation, governance and technology. She also manages content for the Bank Services Program. In addition to regularly speaking and moderating discussions at Bank Director’s in-person and virtual events, Emily regularly writes and edits for Bank Director magazine and BankDirector.com. She started her career in the circulation department at the Knoxville News-Sentinel, and graduated summa cum laude from The University of Tennessee with a bachelor’s degree in Spanish and International Business.