PwC’s John Garvey discusses how organizations must gain a larger share of their institutional clients’ wallets and will do so by employing client-centric business models. Voice of the customer (VOC) analyses are increasingly used as a tool to determine the business changes needed to better attain “top provider” status.

Download Related PwC Publication:
Love Them or Lose Them: Why Becoming a “Top Provider” is an All or Nothing Game With Your Top Clients