Keeping Deposits for the Long Term

Promotional interest rates can help raise deposits in the near term, but yield-seeking customers won’t necessarily stick around for long, says Slaven Bilac, CEO at Agent IQ. Community banks that have long thought about banking as a relationship-driven business can tap into that mindset for holding onto deposits. But the tools banks adopt to meet customer needs more efficiently should also maintain a human touch.

Topics discussed include:

• Promotional Rates’ Impact
• Measuring Loyalty, Engagement
• Person-to-Person Support