Getting Business for Your Bank: How to Get Involved at the Board Level

At KeyWorth Bank in Johns Creek, Georgia, serving on the board means bringing business to the bank. Directors are expected to make referrals to the bank’s officers and lending team. That’s just part of the job. It’s not unusual for small community banks to ask their directors to take on a business development role. But KeyWorth steps it up a notch. Board members are divided into teams where they compete for points based on the amount of business each team member brings to the bank. Only new deposit accounts or closed loans count, not referrals. At the end of the…

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Naomi Snyder


Editor-in-Chief Naomi Snyder is in charge of the editorial coverage at Bank Director. She oversees the magazine and the editorial team’s efforts on the Bank Director website, newsletter and special projects. She has more than two decades of experience in business journalism and spent 15 years as a newspaper reporter. She has a master’s degree in journalism from the University of Illinois and a bachelor’s degree from the University of Michigan.