Session Presenters

Mike Esterday
Donna Horrigan
VP, Client Development

Breakout 4: Creating a Customer-Focused Sales Culture

Too many bank employees have a poor view of selling, which has a direct impact on new customer acquisition, existing customer accounts and the bank’s reputation. This session explores how shifting mindsets about sales and service and targeting the right skills build the kind of customer-centric culture today’s customers are demanding from the banks they choose to do business with.

Session Resources