Session Presenters
Mike Esterday
CEO & Partner
Donna Horrigan
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About the presenter
Presented by
Mike Esterday
CEO & Partner
Close
About the presenter
Presented by
Donna Horrigan
Donna Horrigan has a passion for helping banks to drive customer acquisition and loyalty through performance improvement learning solutions. For over 25 years as a sales professional, leader, collaborator and trusted advisor specializing in organizational change and long-term improvement she has been a steadfast client advocate. Donna brings passion and infectious enthusiasm to all her client engagements.
Breakout 4: Creating a Customer-Focused Sales Culture
Too many bank employees have a poor view of selling, which has a direct impact on new customer acquisition, existing customer accounts and the bank’s reputation. This session explores how shifting mindsets about sales and service and targeting the right skills build the kind of customer-centric culture today’s customers are demanding from the banks they choose to do business with.
Session Resources
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Creating a Customer-Focused Sales Culture
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Integrating Sales and Service