The Chime Effect

Laura Alix
Director of Research
Concerns around deposit attrition have bank leaders rethinking the competitive landscape, according to Bank Director’s 2023 Technology Survey, sponsored by Jack Henry. Those anxieties came to a head earlier this year with the failures of Silicon Valley Bank, Signature Bank and First Republic Bank. Though few other banks have the same unique concentrations that plagued those institutions, their rapid collapse highlighted how quickly deposits could leave in a digital environment. “If you want to grow deposits meaningfully, you have to close strategic gaps in your deposit base, particularly among those segments that are vital to long-term growth,” says Lee Wetherington,…

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Laura Alix

Director of Research

Laura Alix is the Director of Research at Bank Director, where she collaborates on in-depth strategic research for bank directors and senior executives, including Bank Director’s annual surveys. She also writes for BankDirector.com and edits online video content. Laura is particularly interested in workforce recruitment and retention strategies, and environmental, social and governance issues facing the banking industry. Previously, she covered national and regional banks for American Banker, and before that, she covered community banks for Banker & Tradesman and The Commercial Record. Based in Boston, she has a bachelor’s degree from the University of Connecticut and a master’s degree from CUNY Brooklyn College. You can follow her on Twitter or connect on LinkedIn.