How Behavioral Finance Can Save Banking

In 2010, a 26-year-old graduate from the University of Southern California, Morgan Housel, attended an investing conference in Vancouver, British Columbia. It turned out to be a life-changing event. Housel recalls a presentation on behavioral finance by Barry Ritholtz, a prominent author and founder of Ritholtz Wealth Management. “All I could think was, ‘I want to do that.’ I wanted to speak at conferences,” he wrote years later. “But I knew I couldn’t. It’d never happen.” Housel is one of the estimated 1% of adults who stutter. “When I stutter, I can’t even say the word in my head, let…

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John Maxfield


John Maxfield is a freelance writer for Bank Director magazine. He was previously the senior banking specialist at The Motley Fool. He regularly writes for Bank Director magazine and BankDirector.com. His work has been syndicated widely to national publications including USA Today, Time and Business Insider, and he’s been a regular guest on CNBC. John has a bachelor’s degree in economics from Lewis & Clark College and a juris doctorate from Southern Methodist University. He’s a licensed attorney in the State of Oregon.

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