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First Bank in Hamilton, New Jersey, recently lost a bid for an attractive customer to a much larger bank. “I thought we had a pretty compelling sales pitch,” says CEO Patrick Ryan. “But one of the things the CEO told me when he gave me the news was, ‘Our finance group thought their treasury services were better.’” Like a lot of bank CEOs, Ryan wants to increase his bank’s commercial and industrial lending. The $3.8 billion bank had about 17% of its portfolio in C&I in the third quarter 2024. He managed to score a C&I team of lenders and…
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