Customer expectations for a seamless digital experience are set by their interactions outside of the banking space — and their ability to apply for a mortgage or refinance their home loan should be no different, according to Phillip King, vice president and principal product manager at ServiceLink. In fact, a satisfying digital experience improves a customer’s impression of the closing process and drives their selection of a lender. In this video, he explains how banks can strengthen this process.
- Customer Expectations
- Enhancements to Consider
- Crafting Seamless Interactions
- Looking Ahead