What Relevance Looks Like in 2026
Faced with the dual challenges of controlling expenses and finding growth opportunities, community banks should evaluate their existing strengths and determine how to expand successful niches, says Aaron Donaldson, a principal with RSM US. Banks could also consider how they can be relevant to younger consumers, he says. To do that, bankers need to ensure alignment between their digital and physical channels and invest in the data infrastructure to support new technologies.
Topics discussed include:
- Niche Strengths
- Hybrid Use of Channels
- Data Needs for New Tech
Aaron Donaldson
Aaron Donaldson is the principal of technology and management consulting at RSM US LLP, focusing on technology and management consulting. In addition, Mr. Donaldson is an enterprise account leader, bringing resources from across the firm and from any discipline to serve the needs of our clients. Mr. Donaldson works extensively with clients needing real-world advice and assistance regarding their business needs, security requirements and organizational constraints, and he excels in finding a way to ensure success. With a strong background in financial institution operations, technology and risk management, and digital transformation, Mr. Donaldson brings a fresh, often creative approach to complex challenges across industries and disciplines.