What Banks Should Know About Niches

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Banks often pursue a niche as a way to develop a competitive edge, reaching a defined market that is neither too narrow nor too broad. Lee Wetherington, senior director of corporate strategy at Jack Henry, says a financial institution doesn’t need to overhaul its entire tech stack to successfully bank a particular niche – that is, if it has an open banking platform that eases integration with fintech partners.

Topics discussed include:

  • Identifying a Niche
  • Application Programming Interfaces
  • Fintech Integration

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Lee Wetherington

Senior Director of Corporate Strategy

Lee Wetherington is the senior director of corporate strategy at Jack Henry & Associates, Inc. Mr. Wetherington directs the development of actionable insights, forecasts and strategy for Jack Henry and the financial services industry at large. To this end, he guides a team of analysts who track the trends and implications of emerging technologies disrupting and transforming the banking industry. He delivers keynotes nationwide focusing upon opportunities and challenges in fintech, payments and digital banking.