Bankers challenged by legacy technology can leverage a low-cost workaround as a way to keep up with the latest innovation.
Today’s marketplace is challenging bankers to keep pace with the rate of technology innovation and provide a level of functionality and service that meets – or hopefully, exceeds – their customers’ expectations. Many find, however, that they must first overcome the limitations of existing legacy technology in order to deliver the customer experience that will keep them competitive.
A revolution of sorts has been developing within the computing world: a shift to internet-based, cloud services has introduced a more cost-effective, scalable and reliable approach to computing. With essentially no or little cost to join and access to on-demand platforms and application programming interfaces (APIs), users are empowered to leverage virtually unlimited resources while paying on a metered basis. An additional benefit of the cloud is its ability to support transformation over time, providing options to configure services based on users’ specific needs as they evolve – which has a direct application for bankers.
Many banks have already learned that a move to the cloud not only helps them increase efficiencies and reduce operational costs, but can drive innovation where it matters most: the customer experience. The inherent advantages of the cloud are being applied within retail banking to provide a modern banking experience for customers through services that are offered in a scalable, “pay-as-you-go” format that grows and evolves over time.
Most importantly, the cloud helps bankers build off of their existing technology infrastructure to more easily create new services and experiences for their customers, particularly in three ways:
Faster innovation. The cloud breaks down the barriers to innovate across departments, eliminating a disintermediated, “spaghetti” architecture and allowing banks to go to market faster. Projects that may have taken months or years to implement before can now often be completed through a click and initiated within days. Much like an appstore, the cloud allows banks to subscribe, try and launch new products almost instantly, as well as delete applications that no longer serve their account holders.
More cost savings. Compared to the expense of enterprise and on-premises solutions, the cloud minimizes the need for costly investments, like physical infrastructure or storage and maintenance fees. Instead, banks pay only for the specific applications they use. Services that were once available only through binding, long-term contracts are now accessible entirely within the cloud on a metered basis, removing the significant upfront costs associated with legacy technology.
Improved flexibility. The number of resources and tools available within the cloud environment is growing daily, which drives growth in the developer community as a whole. This leads to more participants who are creating and contributing even better offerings. Banks benefit through the ability to implement new products or services quickly and easily in response to market demand or the specific banking needs of account holders. If the bank finds a certain application does not provide enough value, the cloud offers the flexibility to try other services until it identifies the product with the best fit for its unique situation.
For too long, too many banks have simply settled for “good enough” from an innovation perspective, hamstrung by their legacy technology’s complex infrastructure. In most cases, banks’ core technology investments have been sound ones – the technology is stable, secure and reliable and has a proven track record. But it can create limitations when it comes to flexibility, ease and speed to deploy new capabilities. With cloud computing, bankers can effectively extend the value of their core technology investments by leveraging all of the benefits that they provide, while cost-effectively supporting a more innovative approach to providing customers with a true, modern banking experience.