Fintech companies are laser-focused on improving consumer engagement—but there is room for traditional banks to gain ground, according to Craig McLaughlin, president and CEO of Extractable. In this video, he shares three ways banks can strategically approach improving the customer experience at their own institutions.

  • The One Trait That Sets Fintechs Apart
  • Improving the Customer Experience
  • Understanding Digital Strategy


Craig McLaughlin

Founder & CEO

Craig McLaughlin is the founder and CEO of Silicon Valley-based, Inc., the first community financial institution platform to apply real-time big data, and machine learning to address the unique needs of each prospective and current member. Mr. McLaughlin is regularly featured in industry media as an author of articles on industry trends. He is involved in numerous conferences serving the role of facilitator, panelist and speaker.