Financial services marketing veteran and Pannos Marketing President, Jim Pannos, has led the agency in its journey to become an industry pioneer since 1994. As a former banker with 25 years of bank marketing and sales experience under his belt, Jim has a comprehensive knowledge of the ins and outs of the financial world. This expertise in conjunction with his strategic mindset, creative eye and knack for creative thinking has proven to be invaluable to clients looking to gain a competitive edge. Jim has a passion for initiating and fostering lasting business relationships with clients in order to help them achieve ultimate success. He cultivates a professional working environment in which the team is encouraged to push creative boundaries and explore innovative ideas.
Sharpening Your Post-M&A Marketing Strategy
Even the best planned mergers and acquisitions can invite critical attacks from competing financial institutions in the marketplace. Therefore, the marketing strategy should begin as soon as possible, says Jim Pannos, president of Pannos Marketing. By strategizing internal and external communication efforts early in the process, the combined bank can minimize customer attrition and own its narrative.
Topics include:
- Timing Marketing Efforts
- Communicating About the Core Conversion
- Quantifying Marketing Goals
Jim Pannos
Financial services marketing veteran and Pannos Marketing President, Jim Pannos, has led the agency in its journey to become an industry pioneer since 1994. As a former banker with 25 years of bank marketing and sales experience under his belt, Jim has a comprehensive knowledge of the ins and outs of the financial world. This expertise in conjunction with his strategic mindset, creative eye and knack for creative thinking has proven to be invaluable to clients looking to gain a competitive edge. Jim has a passion for initiating and fostering lasting business relationships with clients in order to help them achieve ultimate success. He cultivates a professional working environment in which the team is encouraged to push creative boundaries and explore innovative ideas.