Forty percent of retail checking relationships are unprofitable, so crafting retail checking accounts that deepen customer relationships, drive deposit growth and enhance the bottom line is a challenge faced by most financial institutions. How can bank leaders tackle this issue? In this video, StrategyCorps’ Mike Branton shares two common mistakes banks make regarding their retail checking products. He also shares his thoughts on enhancing the appeal of checking products and explains technology’s role as a deposit driver.

  • Driving Deposit Growth
  • Why Big Banks are Winning Customers
  • Making Checking More Profitable

 

WRITTEN BY

Mike Branton

Chairman and Chief Executive Officer

Mike directs overall corporate strategy, operations and financial performance, strategic partnerships and acquisitions, and Board governance. He also leads the company’s strategic marketing group and assists in the development and evolution of StrategyCorps solutions.

Prior to StrategyCorps, he advised financial institutions and other professional services companies in the areas of strategic planning, mergers/acquisitions and solutions development as the CEO and owner of a specialized management consulting firm. He has also been an investor and executive in technology, real estate development, engineering, and specialty insurance companies.

Mike graduated from Wake Forest University and the University of North Carolina at Chapel Hill with a Masters of Business Administration degree.