Bank executives may sometimes overlook the importance of bank statements, but as many frontline bank employees will attest, customers pay attention to them. According to Tori VanCura-Rutland, chief growth officer of HC3, bankers can leverage data-driven metrics to add value to those required monthly statements. Banks can also drive greater adoption of paperless statements by making it the default option for new customers, or by streamlining certain elements in their mobile and online banking channels.

  • Providing Financial Insights
  • Incorporating Marketing Messages
  • Offering Options to Customers
WRITTEN BY

Tori VanCura-Rutland

Chief Growth Officer

Tori VanCura-Rutland is the chief growth officer at HC3, a data-driven tech company delivering customer communications for financial services companies.  She is responsible for the following teams: marketing, strategic partnerships, business development and project management.  Previously with HC3 she worked as the director of project management.

 

Prior to HC3, Ms. VanCura-Rutland served as associate director to Ballet Tennessee, sales and project manager with Wolverine Worldwide (NY) and sales development with Nine West Group (IL).  She received the Oprah Civic Leadership Award for her project management leadership in nonprofit development with the volunteer program City Year Chicago, an AmeriCorps supported program.  She served on the following boards of directors: ArtsBuild, Ballet Tennessee, Bessie Smith Cultural Center and the Tennessee Association of Dance.