Tricia Lesh
Vice President of Marketing
How to Serve the Digital Consumer
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About the authors
Written by
Tricia Lesh
Vice President of Marketing
Tricia Lesh is Vice President of Marketing for Bank Director and manages the production and development projects for BankDirector.com and FinXTech.com. In addition, Tricia is focused on leading the direction of the company’s marketing, public relations and branding initiatives. A graduate of Belmont University, Tricia has more than 20+ years of experience in the financial industry, working in institutions with assets ranging from $500 million to $2.2 billion.
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Video Length: 10 Minutes Released: July 2016 Presenter: Kelsey Weaver |
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Consumer expectations are changing in an increasingly digital world. Is your bank ready for a digital transformation? In this Board Brief, a part of Bank Director’s Online Training Series, Kelsey Weaver, publisher of Bank Director, outlines the digital trends that are impacting the banking industry, and explains how forward-thinking banks and fintech firms are meeting the needs of today’s digital-savvy consumer.
Topics Include:
- Digital Trends
- Attracting Digital Consumers
- Digital Transformation
A glossary of banking terms is included with each video unit.
About the Presenter:
Kelsey Weaver is the publisher for Bank Director. In this role, she is responsible for developing conference agendas, overseeing all corporate client relationships, sourcing content for BankDirector.com and researching new areas for company growth. In addition, Kelsey is a member of both Bank Director’s board and management committees. Kelsey graduated magna cum laude from Belmont University with a bachelor’s degree in finance.