Why Banks Should Employ Deep Peer Intelligence
Many banks look at call report data for benchmarking, but they’re missing an opportunity to add more context to that data, says Tim Keith, founder and CEO at OptimaFI. A deep peer intelligence approach can help bank leaders understand how they compare with their peer group and take a targeted approach to addressing balance sheet concerns, such as deposit pricing.
Topics Discussed Include:
- Traditional Benchmarking Approaches
- Solving for Deposit Pricing
- Organizational Ownership of Benchmarking
Tim Keith
Tim Keith serves as Chief Executive Officer at OptimaFI, bringing more than 30 years of experience in banking, marketing, and growth strategy. He co-founded Infusion (now part of OptimaFI) in 2007 and continues to work with C-suite leaders at banks and credit unions — both large and small — to translate household data into actionable growth strategies and measurable marketing performance.