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The Board’s Role in Building a Strong Brand
Emily McCormick, vice president of research for Bank Director
Branding can be a nebulous concept, but given its importance in developing market share and positioning a financial institution for growth, it warrants a strategic understanding on the part of a bank’s board. But what questions should directors ask in examining the bank’s brand? In this video, Emily McCormick, Bank Director’s vice president of research, explains why branding is important, and shares some considerations for boards on strengthening the brand. She also profiles four brands—two of which are banks—and shares why these brands are successful. Topics include: The Importance of a Strong Brand Questions Boards Should Ask About the Bank’s...
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Emily McCormick is the vice president of research for Bank Director, an information resource for directors and officers of financial companies.You can follow her on Twitter at twitter.com/ehmccormick or get connected on LinkedIn.