Branch Strategy

Since the financial crisis, the banking industry as a whole has culled back its number of branch locations. However, the vast majority of a bank’s deposit growth is generated through the branch, and a number of growing banks are expanding their physical footprints. Despite years of chatter about the “death of the bank branch,” branches continue to play an important strategic role for most financial institutions. In this video, Michelle King, the chief marketing officer at Bank Director and a former banker, outlines how banks should analyze their branch footprint and structure in the digital age, as well as considerations...