In a rapidly evolving digital landscape, it can be tricky for financial institutions to figure out how to best generate profit from their digital initiatives. According to Stephen Bohanon, co-founder and chief strategy and product officer at Alkami Technology, a good starting point is also one of the most overlooked sources of revenue growth: existing customers. Bank leaders can also look at their competition to understand where to invest in technology.

• Investing in the Front End
• Evaluating Transaction Data
• Expanding Wallet Share