Building a Digital Masterpiece on Top of the Core

Digital banking has become a must-have feature. The coronavirus pandemic forced consumers to accelerate their adoption of digital banking tools; now they love the convenience and flexibility these products provide.

But what is troubling for banks is that many consumers do not care if these services are met by a traditional financial institution or a fintech challenger bank. U.S. consumers are increasingly comfortable transacting with an increasing number of financial service providers to get the specific products and features that are most important to them.

According to a recent survey conducted by Cornerstone Advisors, 35% of consumers now have more than one checking account, led by the 42% of millennials who have two or more accounts. The report found that challenger banks hold a growing number of these accounts by offering specific features that consumers can’t get from their existing financial institution.

This pressure is particularly high on community and regional banks, which lack the budgets and IT resources of the global banks. However, the technology powering challenger banks has also created an emerging option that enables banks to accelerate product innovation and effectively compete with larger financial institutions and challenger banks: modular banking.

Challenger Bank Tech, One Block at a Time

Community and regional banks in pursuit of innovation are often left to choose between two equally unappealing options: wait on a core that may not innovate at the speed they want or take on the risk of a massive core conversion.

Modular banking, on the other hand, applies the challenger bank approach of building hyper-focused services to the realities of a bank’s existing core and IT landscape. Modular banking platforms typically offer the same functionality as a modern core banking system. However, instead of building the entire platform at once, modular banking approaches service much like a set of building blocks. Banks only need to select the products and services that complement their existing systems’ functionality or build new digital products on top of it.

Put simply, modular banking looks at each piece of a bank’s functionality — such as Know Your Customer, card issuance, P2P or rewards — as a collection of loosely coupled microservices and application programming interfaces (APIs) that can be combined and deployed in a cloud environment to facilitate specific use cases.

Modular banking enables institutions to build specific products to meet the specific needs of their customers and quickly adjust as market conditions change. For example, a regional bank could solve an immediate need for banking products to offer contract workers with a pre-built module, before shifting to bring innovative features for families that make up most of the service area with teen and children accounts. A modular approach to digital transformation benefits small and mid-size community banks in two keys ways.

Quickly Develop New Products
By decoupling critical infrastructure, like the systems and processes that need to work reliably but don’t confer competitive differentiation, from the people, processes and technology focused on product innovation, modular banking provides a potential solution to execution challenges that banks face.

Productive Fintech Partnerships
Creating productive, long-term partnerships requires financial institutions to build mutually beneficial relationships with fintech companies. Innovating through fintech partnerships also requires banks to move fast, which is where modular banking comes in.

The open architecture of a modular banking platform can facilitate the rapid integration of third-party partners, by giving potential partners a modern API to connect to and build on top of. Bank leaders can take a much more proactive approach to pursuing and operationalizing new partnerships.

By building these strategic partnerships, they can create a competitive differentiator to fuel growth for the coming years.

Small Business Checking, Repositioned

This is part two of a two-part post diving into the future of small business checking. Read part one, Small Business Checking, Reimagined.

Increasingly, small businesses see digital payment solutions as both a way to get paid faster and to satisfy customers who now prefer to pay that way. Indeed, this capability has become indispensable for most small businesses. And for banks, it is the key to capturing even more small and medium-sized business relationships moving forward.

However, there is one problem: Banks don’t offer a simple solution to help their small business customers meet this fundamental need. As a result, small business owners have had to resort to outside options (four of which we explored in part one). Over time, this reliance on fintech challengers can lead to disintermediation for the bank, as the non-banks begin to replace the financial institution with their own offerings.

At this point you may be wondering: Does my bank already offer this kind of solution, or something that’s similar enough? The answer, most likely, is no — or not yet.

The reality is that the ideal solution for a small business owner is a steep change from the small business accounts of today. Current accounts are built on transactional functionality. The many supporting, and sometimes dizzying, features that go along with it, such as transaction fees, minimum balances and item allowances, may be important to the bank, but miss the mark for a small business.

Simply put, small business owners need bank accounts designed for a very specific reason: to receive digital payments and easily track their critical cash flow in the process.

To be truly relevant, this reimagined small business checking account needs to include the following three crucial components:

  • Digital payment acceptance, including credit cards, and online invoicing, set up and ready for the small business owner to start getting paid faster into the very same account.
  • Manage and track customer payments, ranging from incoming, coming due, and past due, right inside the digital platform that’s comprises their checking account.
  • Expertise and high-touch support that a business owner can expect from a longstanding and trustworthy institution. This is an important differentiator, and one that fintech challengers can’t come close to matching.

This checking account product offers two significant benefits. For a small business owner, it represents exactly what they have been searching for: a complete small business solution that features receivables functionality, offered by the same trusted institution that they’ve come to rely on for so many other needs.

And for banks, this new account allows them to embrace a mindset focused on customer workflows and solving real-world challenges. It could even signal a way forward, and open the door to many more opportunities. Promoting such a markedly different product, however, would require some care. Unlike a typical account, with its mandatory list of bulleted features, a reimagined solution like this one requires positioning that highlights its problem-solving capabilities.

A generic framework for our hypothetical account, organized by customer need first and benefit(s) second, could go:

Get paid, the way they want to pay
Make it easy for paying customers. Accept online payments and credit cards, or send personalized digital invoices. Either way, get paid directly into your bank account for easy access to funds.

Better control of your cash flow
Track and manage it all automatically: incoming, coming due and past due customer payments. Know exactly who has paid and when, and get an up-to-date view of your cash flow.

Do it all, all in one place
More than a checking account. Everything you need for your small business is included with your account. And there’s no need to set up multiple accounts across multiple platforms — one easy enrollment is all you need.

You don’t have to go it alone
Because a great digital experience is only the beginning. Every successful business needs an accessible financial partner — your bank is available and ready to help.

Of course, a reimagined small business checking account needs to be designed and launched with supporting capabilities in mind. Look for partners that can help your institution go to market with a proven solution — inclusive of the product capabilities and go-to-market services — that enable small business owners to get paid, while staying ahead of the competition.

Learn more about Autobooks and download your free small business resources here.

How an Online-Only Bank Powers Its Platform

If Radius Bank was going to succeed as a digital-only bank, it needed to offer customers an incredible digital experience.

By 2016, the Boston-based bank had closed most of its branches to focus solely on digital channels — a strategy that hinged on offering consumers and small business customers a superior experience without needing physical locations to resolve problems or open new accounts. Part of a suite of financial technology partners that powered this strategy was Narmi, a digital banking platform provider. Radius found success with its strategy, so much so that it became a natural acquisition for another online lender: In February 2021, LendingClub Corp., a San Francisco-based marketplace lender, closed its acquisition of Radius Bank and renamed the company LendingClub Bank.

Radius has been a long-time adopter of Narmi’s platform, and success stories like theirs helped Narmi secure the top spot in both the customer experience category and as the “Best of Connect” — the best overall among the category winners — in Bank Director’s 2021 Best of FinXTech Awards. Finalists included NCR’s open-technology-based Digital Banking Platform and Velocity Solutions’ Account Revenue Solution, which offers customers rewards to increase engagement. You can read more about Bank Director’s award methodology and judging panel here.

Radius partnered with Narmi about three years ago to refresh its online and mobile platforms, says Mike Butler, the former CEO of Radius Bancorp. Narmi offered “a drastic change” in the look, feel and functionality of the consumer banking platform. The platform also helps banks reduce both fraudulent account openings and account opening abandonment.

“Three years ago, if you visited the site, you’d see a traditional bank. Today, you’d see a more user-friendly experience,” he says. “[Narmi is] more than just technology people who say, ‘Tell me what you want and I’ll do it.’ From a fintech perspective, they give us their views of how they think the customer experience should operate. It’s like an added management team to us.”

Change can be jarring to customers used to the previous layout of a site. Butler acknowledges some initial dips in the bank’s net promoter score, which it uses to measure the platform’s success via the willingness of a customer to recommend the product. But Radius Bank’s score rebounded to above 50 within three months — a level that is considered to be “very good” for a bank, he says.

The platform features a “marketplace” where Radius introduces clients and customers to other products and services outside of banking that can improve their financial health. The implementation went so well, and subsequent customer reaction was so positive, that Radius decided to use Narmi again to launch a small business digital banking platform in 2020 — a product launch that helped the bank address a segment under intense pressure because of the coronavirus pandemic, and whose needs are often left out of bank offerings. Butler says Narmi was able to meet the bank’s implementation deadlines, clearly communicating the work required to make adjustments, and laying out options and alternatives in cases where the bank risked missing its timeline.

“Having our small business launch in 2020 in the middle of the pandemic was a big boost to our small business clients,” Butler says. “We’ve had a huge uptick in our acquisitions of small business clients — you have to throw Narmi into the mix of reasons why.”

Four Things to Do if Your Bank Is Eyeing Digital Assets

Digital banking is evolving in the wake of guidance from the Office of the Comptroller of the Currency as it concerns digital assets and their underpinning technology.

The regulator issued an interpretative letter last July authorizing OCC-regulated national banks to hold digital assets and another one in early 2021 allowing such banks to use blockchain and stablecoin infrastructures. Consumers and commercial entities continue to demand offerings and services for digital assets, and the pandemic has accelerated this push.

This rise of digital assets will have far-reaching implications for the entire banking sector for years to come. It’s crucial for executive teams at traditional banks to understand how best to capitalize on these changes, where the risks lie and how to prepare for the future of banking. For banks weighing how and when to start offering digital asset services, here are four key things leadership teams should do:

  1. Prepare to stake a claim. The evolution of money toward digital assets is affecting bank and fintech organizations globally. Companies should proactively think through adjustments now that will enable them to keep up with this rapid pace of change. At the start of this century, when mobile banking apps first began appearing and banks started offering remote deposit captures for checks, organizations that were slow to adopt these technologies wound up being left behind. The OCC guidance explicitly authorizing the use of digital assets should alleviate any doubts around whether such currencies will be a major disruption.
  2. Assess technology investments. A crucial determinant in how successful a bank will be in deploying digital asset-related services is how well-equipped and properly aligned its technology platforms, vendors, policies and procedures are. One of the primary concerns for traditional banks will be assessing their existing core banking platform; many leading vendors do not have blockchain and digital asset capabilities available at this time. This type of readiness is key if bank management hopes to avoid significant technology debt into the next decade. Additionally, banks will need to assess whether it makes sense to partner, buy or build the necessary technology components to transact, custody, settle and potentially issue digital assets.
  3. Prepare for growing demand. As digital assets become more mainstream, there will be significant growth in institutional adoption and growth in consumer demand, especially from millennials and Generation Z customers. The OCC’s recent interpretative letters and the rapid growth of digital assets even just in the last year only emphasize that the adoption of such assets will be the next phase of evolution for banks. That also involves added responsibilities and regulatory compliance that executives need to start understanding now.
  4. Mind the regulator. The era of digital assets is new, and as such, there is heightened scrutiny around related services and offerings. Executives will need to assess existing “know your customer” compliance obligations and update accordingly. Banks also need to understand necessary capital expenditures related to deploying digital asset services. Regulators will be especially interested in not just what’s under the hood, but how banks are managing these new parts and pieces.

What’s next?
Banks that are contemplating or already in the process of deploying digital asset services will need to understand the regulatory requirements in this space and make upgrades to their core banking platforms to make sure those systems can interface with blockchain and other distributed web (sometimes called Web 3.0) technologies. To learn more about how your executive team can prepare, register now for BankDirector’s May 11 webcast — sponsored by RSM — on the future of bitcoin and digital assets.

Fraud Attempts on the Rise Since Pandemic’s Start

As Covid-19 passes its one year anniversary in the United States, businesses are still adjusting to the pandemic’s impacts on their industry.

Banking is no exception. While banks have quickly adjusted to new initiatives like the Small Business Administration’s Paycheck Protection Program, the most notable impact to financial institutions has been the demand for online capabilities. Banks needed to adjust their offerings to ensure they didn’t lose their client base.

“ATM activity is up, drive-through banking is up 10% to 20% and deposits made through our mobile app are up 40%,” said Dale Oberkfell, president and CFO of Midwest Bank Centre last June.

The shift to digital account openings has been drastic. The chart below looks at the percent change in cumulative number of evaluations from 2019 to 2020 for a cohort of Alloy customers, limited to organizations that were clients for both years. Since the onset of the pandemic, digital account opening has increased year-over-year by at least 25%.

Although the shift to digital was necessary to meet consumer demands, online banking opens up the possibility of new types of fraud. To study the pandemic’s impact on fraudulent applications, we took a closer look at changes in consumer risk scores since the onset of the pandemic. Similar to credit scores, risk scores predict the likelihood of identity or synthetic fraud based on discrepancies in information provided, behavioral characteristics and consortium data about past fraud activity.

Comparing the pandemic months of March 2020 to December 2020 to the same period in 2019, Alloy clients saw a dramatic rise in high-risk applications. Total high-risk applications increased by 137%, driven both by overall growth in digital application volume and a comparatively riskier population of applicants.

There are several ways for you to protect your organization against this growing threat. One way is to use multiple data sources to create a more holistic understanding of your applicants and identify risky behaviors. It also ensures that you are not falling victim to compromised data from any one source. It’s a universal best practice; Alloy customers use, on average, at least 4 data sources.

Another way for you to protect your institution is by using an identity decisioning platform to understand and report on trends in your customer’s application data. Many data providers will return the values that triggered higher fraud scores, such as email and device type. An identity decisioning platform can store that data for future reference. So, even if a risky application is approved at onboarding, you can continue to monitor it throughout its lifetime with you.

Digital banking adoption and usage is expected to only increase in the future. Banks need to ensure that their processes for online capabilities are continuously improving. If your organization is spending too much time running manual reviews or using an in-house technology, it may be time for an upgrade. Click here to see how an identity decisioning platform can improve your process and help you on-board more legitimate customers.

Top Four Digital Trends for the Next Five Years

The sheer amount of disruptions the banking industry endured in 2020 has cast a new light on banking industry trends. But will these disruptions translate into major shifts or further acceleration — especially with regard to digital growth — over the next five years?

Last year, banks saw an unprecedented influx of deposits — $2.4 trillion, according to the Federal Deposit Insurance Corp., with gains going primarily to the biggest banks. Looking ahead, we predict further ascendance of the moneycenter banks, but still see opportunities for smaller, nimbler banks to remain competitive when it comes to digital banking innovation. 

Disruptions and Opportunities
The Covid-19 pandemic demonstrated compelling reasons for community banks to step up their digital banking efforts. In-person interactions are limited, and even in places where banks are open, many customers may not feel safe. The preference for remote banking is likely to continue into the future: Qualtrics XM Institute found that 80% of people who start banking online are at least somewhat likely to continue.

But the coronavirus is just another tick in the column in favor of greater investments in digital banking. Many community banks have already rolled out online service options in the past few years. Their efforts and investments to make digital banking more user-friendly and efficient is paying dividends.

For instance, Cross River Bank, a community bank with $11.5 billion in assets in Fort Lee, New Jersey, emerged as one of the top Paycheck Protection Program lenders while simultaneously gathering $250 million in deposits in just 15 days. As innovative banking technology becomes more readily available, community banks will have convenient alternatives to legacy vendors that don’t require a massive budget.

What’s Next in Digital Banking?
Banking will continue to evolve rapidly over the next five years. In particular, community institutions should take heed of four trends.

1. Hyper-localized products will help community banks compete with larger institutions.
Community institutions should focus on overall product offerings, not just rates. Digital solutions can offer better tools to connect with the local community, as well as expand a bank’s customer base nationwide.

A major trend for banks to consider is verticalized banking. The big banks aren’t capable of delivering hyper-localized or targeted offerings to the same extent. While these services already exist for certain demographics, such as military personnel and students, we’re seeing this expand to female entrepreneurs, minority-owned businesses and tech developers.

2. Banks are leveraging technology to deepen community relationships.
Covid-19 relief efforts created an opening for tech-savvy community banks to win market share and goodwill among small businesses and communities at-large. These relief efforts will likely continue to be a major area for investment and innovation over the next few years.

A prime example of this is Quontic Bank’s #BetheDrawbridge campaign. The Astoria, New York-based bank’s Drawbridge Savings account matches a portion of interest paid to account holders into a fund providing financial relief to New York City families and businesses. Not only is the bank leveraging digital account opening to broaden its footprint, but also building goodwill within its home-base. 

3. Real-time transaction monitoring becomes table stakes to compete online.
While the U.S. has been slow to adopt real-time payments (RTP), the time is near. The Federal Reserve is working to release its RTP network, FedNow, by 2024; The Clearing House’s RTP Network is quickly expanding.

Community banks should prepare for real-time banking — not only through the implementation of real-time digital servicing, but also through real-time transaction monitoring. Money moves today; if banks don’t receive a report until the next morning, it’s too late. As real-time payments become more accessible, real-time transaction monitoring will be table stakes in order to prevent fraud, mitigate costs and stay competitive.

4. The business banking experience will see major growth and user-friendly improvements.
Commercial banking has so far lagged behind consumer services, remaining manual and paper-based. Fortunately, the innovations that have emerged in personal banking are migrating to the commercial space. This will likely become a major area of focus for technology firms and financial institutions alike.

Looking Ahead
In the next five years, smaller banks will need to double down on digital banking trends and investments, taking advantage of their nimble capabilities. The right tools can make all the difference — the best way for banks to fast-track digital offerings in the next stage of their evolution is to find the right partners and products for their needs.

Rethinking the Core with Nimble Digital Banking Technology

When it comes to the core, banks spend years evaluating their systems and making sure they align with the current and future needs of customers.

From personal financial management tools to card controls, customers select banks that offer the highest tech and robust options. This can be a challenge for banks, especially on the smaller side or those with a limited budget. But when a bank’s core can no longer keep up with the demands of digital banking trends, the cost, expense and risk of a total core conversion is often too high for institutions to justify making a wholesale change.

Instead, banks are bolting on a variety of tools that attempt to provide the functionality they need to meet customer demands and run efficiently behind the scenes. This can be a challenge for many banks, especially those that are light on staff and are assigned to manage multiple vendors. Vendor management is can be a meticulous and time-consuming task, as there are many separate and segmented parts that need coordination in order to run smoothly with close monitoring. This may require additional staff or additional tasks for executives that already wear many hats.

The future in core banking
As they look ahead at the future of digital banking, bankers are seeking ways to work around the core and still have comprehensive banking capabilities. These systems must be robust and fully run through the cloud while maintaining security. This explains the rise of challenger and neo banks that focus more on technology and security, rather than the brick and mortar. What also sets these companies apart is the way they utilize their core — it goes beyond the legacy systems that require many additional outside services for simple banking needs.

The modern core needs to evolve into a hub that serves as the foundation for digital banking, embedded banking and other customer-focused capabilities, working seamlessly across channels while also giving consumers individualized services.

How customers prefer to utilize banking
Bank customers are continuing to seek options that are tailored to their needs. Hyper-personalized services have continued gaining momentum as customers seek services that match their differentiated and unique situations.

Different customer segments have different needs and requirements; a small business owner’s needs will look different compared to a college student. The small business owner may look for options that can better track purchases or need loans for his or her business. The college student may be looking at more options like P2P payments and card controls to monitor their financial behaviors. Hyper-personalization means cores need to be more flexible and adaptable, with streamlined processes that make updates to technology and features seamless.

The pandemic has challenged and complicated some customers’ ability to work with their banks, given that branches have undergone significant changes to operations to ensure the safety of staff and customers. In response, customers have had to rely more on customer service options in a digital environment — which can be a turn off for many. Many customers avoid using a chat function or calling a helpline at all costs, as they believe it will be a time suck or it will not resolve the issue. So in addition to building in hyper-personalized services, banks must also take these preferences into consideration as they assist customers by offering methods that best suit their preferences.

Nimble and robust from the bottom to the top
As banks continue working toward their goals for 2021, it is important they examine their current offerings against their roadmap for the future. By working with technology partners that create a one-stop shop for services, they can eliminate the need for multiple vendors and moving parts while tightening their security measures through nimble cloud-based solutions. Now is the time for banks to make the switch and evaluate how they can provide the highest level of banking for their customers.

Digital Transformation Defined

Many banks know they need to undergo a digital transformation to set their institution up for future success. But what do most bankers mean when they talk about digital transformation?

“If you look at the technical definition of digital, it means using a computer. Congratulations, we can all go home because we all use computers to do everything in banking today,” jokes Nathan Snell, chief innovation officer at nCino during a presentation at Bank Director’s BankBEYOND 2020 experience.

Of course, a digital transformation requires technology, Snell says, but he argues that the integration or adoption of this technology should change how a bank operates and delivers value. Going beyond that, it should be accompanied by a cultural shift to continually challenge the status quo — otherwise this attempt at change may fall short of innovation and transformation.

You can access Snell’s complete presentation and all of the BankBEYOND 2020 sessions by registering here.

Developing a Digital-First Approach to Risk Management

The world has leaned further and further into the digital realm, largely thanks to a younger, more tech-dependent generation.

The Covid-19 pandemic accelerated a years-long push toward online and mobile banking use. Does your institution have a true digital banking strategy to deliver simple and secure digital banking services to your customers? As the primary channel through which customers conduct nearly all their banking activities, digital is your bank now.

But as more consumers turn to digital channels, cybercriminals are following suit — as demonstrated by increasing incidents of fraud and unauthorized account access. To mitigate cybersecurity threats and protect your customers, your bank’s risk management strategy now requires a digital-first approach.

Risk Management in Digital Banking
Even though customers demand digital transformation, delivering frictionless experiences comes with certain inherent challenges and risks. Once you identify these hurdles, you can mitigate them so that your institution can move forward.

The most pressing digital banking risk management issues fall into two categories: overcoming organizational challenges and mitigating regulatory risks. Each of them has several considerations and variables your institution should consider.

Overcoming Organizational Challenges

Outdated corporate culture: Entrenched processes and perspectives can stall your digital transformation. Promoting a more forward-thinking culture must start at the top and flow down in order for the entire institution to embrace change. Confirm your bank’s risk management personnel are onboard, and involve them from the beginning to ensure a secure and safe transformation.

Refocusing of key positions: Some of your bank’s key positions may change in response to digital transformation. Digitization may shift the focus of some, but these positions are still critical to the institution’s success. For example, instead of manually performing tasks, employees working in an operations department may begin focusing on automating processes for the institution.

Resistance to change: Many institutions have executives that will champion progress, while others are resistant to the changes required to adopt a digital-first approach. Identify the champions at your institution and empower them to lead your digital transformation.

Lack of innovative thought leadership: It will take true out-of-the-box thinking to digitally compete with the big banks and emerging fintech companies. Encourage that kind of modern thinking within your institution.

Misguided beliefs: Quash any notions that a mobile banking app is the only component of a digital strategy, or that a digital-first approach means that personalization is no longer needed. Back-end operations and internal processes must fully support a digital environment that effectively identifies and fulfills individual customer needs based on their actions and behaviors — without adding friction to the customer experience.

Mitigating Regulatory Risks

Digital compliance and cybersecurity: Banks operating in a digital environment must still comply with all applicable laws and regulations. This includes paying attention to uniquely digital processes that are covered under specific rules, such as electronically signing documents per the E-Sign Act. To mitigate risk, institutions should invest in technology designed to ensure compliance and strengthen cybersecurity.

Third-party risk management: Many banks are outsourcing all or part of their digital strategy to fintechs and other third-party vendors out of necessity. But institutions are still ultimately responsible for all functions, whether they are performed internally or externally. A robust vendor management program is key to avoiding unqualified third-party providers. A provider must understand applicable regulatory requirements, be able to adhere to them and guarantee compliance.

Fraud and identity theft: The increase in banking without face-to-face interaction can increase the risk of synthetic identity fraud, traditional identity theft and account takeovers. Your bank should meet these challenges by reviewing and strengthening your Bank Secrecy Act/anti-money laundering (BSA/AML), know your customer (KYC), customer due diligence (CDD), cybersecurity and other relevant compliance programs. Digitizing internal processes will result in more available data as well as the ability to use AI to monitor customer behaviors and efficiently identify potential fraud.

While digitization can increase certain risks for banks that undertake such a transformation, enabling enhanced digital banking risk management to secure digital channels, mitigate risk and deliver a frictionless customer experience is worth the effort.

Three Reasons to Prioritize Digital Customer Service

Consumers and businesses are increasingly choosing to complete financial tasks in digital channels, but banks have largely failed to evolve their customer service and support strategies.

Traditional phone service models that banks have relied on for decades are notoriously frustrating and inefficient not only for the consumer, but for the agent as well. Forcing customers to leave the digital channel to connect with a service agent via a time-consuming phone experience is detrimental to customer satisfaction and loyalty. Not to mention, this channel hop leads to higher costs and inefficiencies for the bank. It’s time for banks to take a digital-first approach to customer service.

Digital customer service has experienced significant acceleration in recent months. Banks that modernize their customer service strategies with digital-first communication and collaboration capabilities will be able to enhance the customers’ and employees’ experiences. There are three top reasons banks should adopt digital customer service: modernize communications, boost operational efficiencies and increase customer engagement.

Modernize Communications
The coronavirus pandemic has amplified the use of digital this year, more than anyone could have predicted. With fewer customers visiting branches, digital banking usage has skyrocketed. While this shift made banks realize that the digital experience should be their top priority, many are neglecting the glue that makes digital transformation work: digital customer service.

For many consumers, this is the first time they’re relying on digital for more-complex tasks like opening accounts and applying for loans. Customers must have the ability to be met with full support and guidance within digital channels by bankers that can see their issue in real time and help them find a resolution.

Boost Operational Efficiencies
Contact centers have traditionally fielded simple requests, such as determining account balances and transferring money between accounts, but now self-service and automation allows most customers to handle these more straightforward tasks themselves. As a result, bank agents are typically met with more complex requests and inquiries. This has created a need for contact centers to become more sophisticated, with more highly-trained and specialized employees.

Savvy banks are recruiting AI to help with this transition — not just for customer-facing inquiries but agent training as well. Bots can speed up customer service by surfacing relevant information during interactions, alleviating agents from manually retrieving data from back-end systems. They can also recommend the best next action and pre-approved verbiage for customer responses, reducing time and effort for agents and increasing compliance with bank policies. As agents accept or decline the suggestions, the bank’s system can capture more data to optimize and improve bot recommendations for more accurate, targeted assistance in the future.

Digitizing customer service and enlisting bots to assist agents gives banks a way to save time, increase operational efficiencies and boost staff morale and satisfaction. This is especially important now, as they navigate thin margins and the pressure to do more with less.

Increase Customer Engagement
Today’s phone-centric customer service models typically include long wait times and disjointed experiences. Once customers connect with an agent, they have to spend time reauthenticating and providing context around the issue at hand. Meeting customers where they are in the digital channel instead — whether that’s through chat, video or voice — ensures that the agent can see the issue in real time, eliminating any guesswork. Agents should never have to ask ‘How can I help you?’ again. This more-seamless option leads to a better customer experience and increased engagement and loyalty.

Customers expect their financial services providers to know and understand them, just as big tech companies and major retailers like Amazon.com and Netflix do. Through digital customer service, banks can better, more quickly access relevant customer information necessary to tailor responses and interactions, ultimately boosting customer loyalty. In fact, it’s common for banks that leverage digital customer service to experience 20% improvements in customer satisfaction, reflected in net promoter and customer satisfaction scores.

Banks are increasingly realize that a phone-first approach to customer service will no longer cut it, especially in the increasingly digital world.  In fact, the most-advanced institutions are removing phone numbers from their websites entirely, replacing them with flexible, digital-first communication options. Those that embrace digital customer service will be well positioned to keep and grow customer relationships, increase profit margins and secure a strong competitive position.