In the wake of disaster, people give back.
Less than twenty-four hours after Russian President Vladimir Putin announced a “special military operation” in neighboring Ukraine, Ukrainian-based charity Come Back Alive received over $673,000 in donations — $400,000 of which was in bitcoin. At the time of this newsletter, over $50 million has been donated to Ukraine in cryptocurrency.
Whether it’s a global catastrophe or an organization closer to home, U.S. consumers want easy ways to give to the causes that are important to them. Banks are in a perfect position not only to highlight local charities for their customers, but also to facilitate donations to them in a safe, efficient and trackable manner.
And financial technology companies can provide the software to make it possible.
Fintechs that specialize in charitable giving help embed donation capabilities directly into a bank’s digital banking platform via application programming interfaces (APIs), avoiding lengthy core integration timelines. Once live, bank customers can choose which charities to give to, how often they donate and, of course, how much.
Charleston-based in/PACT offers a white-labeled giving solution for banks called GoodCoin. GoodCoin allows customers to give in multiple ways: one-off donations, recurring gifts (monthly, bi-weekly, etc.) or “round up,” which rounds up a user’s card payments to the nearest dollar and donates the change.
These fintechs also keep track of each customer’s donations for the year. Users can access exportable receipts during tax season, or whenever a donation is made. And using a giving-based fintech allows users to access how much they’ve given starting at the start of the year or since they started giving so they can track their impact.
Pinkaloo, another charitable giving platform, operates accounts for charitable donations that are similar to a health savings account. Customers can fund the account, donate to a selected charity and immediately receive a tax receipt for the transactions — all under the bank’s brand. Customers can even convert their credit card rewards points into charitable dollars.
On a larger scale, CyberGrants, which was acquired by Apax Partners in June 2021, helps banks to manage, track and report on all of their corporate philanthropic efforts. It also has a front-end interface that allows employees to sign up for payroll donations or track volunteer hours and nonprofits to apply for bank grants.
Here are four customer- and bank-facing benefits of implementing a giving-based fintech:
- It provides audit-ready, real-time and exportable tax receipts. All of a customer’s giving lives in one place. Banks can even use certain platforms to track enterprise-level giving.
- It promotes giving, locally and globally. There are over 1.5 million 503(c)3 nonprofit organizations registered with the IRS. in/PACT has over 1.2 million of them on its platform for users to search and donate to. Banks can also use the platforms to match customer donations to specific charities.
- It can realign or reinforce corporate philanthropy. Collecting donation data can show banks what charities or causes are important to their community. They can later choose to incorporate or emphasize those organizations into their corporate giving strategy.
- It drives digital engagement and brand loyalty. Consumers like aligning themselves with brands that provide opportunities to give back (and give back themselves). Having a donation platform as an integral part of a mobile banking experience can keep customers engaged and coming back.
Banks that implement a giving platform can help customers increase their charitable donations on their time and dime.
Pinkaloo, in/PACT and CyberGrants are included in FinXTech Connect, a curated directory of technology companies who strategically partner with financial institutions of all sizes. For more information about how to gain access to the directory, please email [email protected].