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Founder & CEO
Finotta
Founder & CEO
Finalytics.ai, Inc.
General Manager, Banking
Total Expert
Senior Account Executive
Backbase
Head of Product
Directlink
Founder & CEO
Finotta
Parker Graham is the founder and CEO of Finotta.
Mr. Graham began his professional career first as a tackle for the Baltimore Ravens. Shortly after, he began working as a private bank client advisor at the Bank of Oklahoma in 2014. Mr. Graham founded Destiny Wealth in 2018 and pivoted the company to Finotta in 2020 to help banks and credit unions personalize their mobile banking experience to increase engagement, combat larger financial institutions and create new revenue streams. In 2022, Mr. Graham was named “Innovator of the Year” by Pipeline, a network of high-performing entrepreneurs in the Midwest.
Founder & CEO
Finalytics.ai, Inc.
Craig McLaughlin is the founder and CEO of Silicon Valley-based Finalytics.ai, Inc., the first community financial institution platform to apply real-time big data, and machine learning to address the unique needs of each prospective and current member. Mr. McLaughlin is regularly featured in industry media as an author of articles on industry trends. He is involved in numerous conferences serving the role of facilitator, panelist and speaker.
General Manager, Banking
Total Expert
James White is the general manager of banking at Total Expert. He has over 25 years of experience helping modern depositories grow market share and drive profitability. Mr. White’s leadership experience spans strategic planning, product development and delivery, professional services, sales and marketing and customer success. Having worked with some of the largest banks and credit unions in the world, he believes in the power of an empathetic bank or credit union to create customers for life.
Senior Account Executive
Backbase
David Kula is a senior account executive at Backbase. He has spent the last 20 years working at the intersection of business and technology with several of the largest financial services firms in Europe and North America. As part of Backbase’s North American sales organization, he works with retail and business banking leaders to deliver omni-channel digital banking solutions that reduce the cost of customer acquisition and servicing, improve NPS and customer loyalty, and grow share of wallet.
Head of Product
Directlink
Ben Nichols is the head of product at Directlink, a voice banking platform which empowers banks and credit unions to serve their customers with resources to achieve financial success with an emphasis on personalized customer self-service. In his career, Mr. Nichols has worked at large, medium and small organizations building products in the varied domains of machine-learning, communications and financial services. Some of his previous companies include Morgan Stanley, IBM, CB4 (a Gap Company) and ChatID (acquired by Salsify). In addition to his experiences in technology-product management, he serves as a professor of Data Science at Syracuse University.