Session Presenters
Dave DeFazio
Partner
StrategyCorps
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About the presenter
Presented by
Dave DeFazio
Partner
StrategyCorps
Dave DeFazio is Executive Vice President – Strategy and Solutions at StrategyCorps. Armed with a passion for banking strategy, Mr. DeFazio has found great success and satisfaction in exploring the intersection of data, marketing, and technology. Mr. DeFazio’s extensive financial services experience and continuous research in the field help him ensure that each product and service meets the needs of today’s financial institutions.
Mr. DeFazio leads and manages the company’s direct sales efforts while working directly with financial institutions to design, build and implement a variety of checking solutions. Mr. DeFazio is a highly sought-after speaker who has shared thought leadership on innovations in financial technology, retail banking, mobile banking, customer engagement, product and customer profitability, product design, bank marketing and changing consumer behaviors in an increasingly mobile-centric world.
Breakout 2: Growing Deposits and Primary Relationships
Checking products are more important than ever to start, grow and maintain deposit relationships – especially ones that are primary, profitable and engaged enough to cross-sell other deposit and loan products. Yet most banks’ checking product features are irrelevant to today’s marketplace, don’t grow revenue and drag down earnings. This session shares the latest market research on what consumers and business owners want in their checking products as well as gives live examples of existing product features that are winning and new features that are changing expectations of today’s banking customers.