Magazine : Archives : 4th Quarter 2018

Point of View

One of the stories in this issue details the evolving digital strategies of some of the largest U.S. banks, which have developed mobile apps or websites that are branded separately from their generic digital banking platforms. JPMorgan Chase & Co. released its new app, Finn, in June, while Wells Fargo & Co. also has a new mobile banking app in beta—called Greenhouse—which has an anticipated release date of later this year. Both are targeted at digitally-savvy consumers, including Gen Y—otherwise known as millennials—who make up about one-quarter of the U.S. population. This might be a contrarian point of view, but...