Jack Milligan, editor-at-large for Bank Director
When Mike Crawford began to work on a new consumer app for Fifth Third Bancorp, he drew upon a diverse professional background that includes economics, marketing, innovation methodology, machine learning and strategy. But he probably didn’t expect that he would also work as a demographer and, on at least one occasion, a counselor. “One of the tasks I had was to figure out how we could become relevant and valuable to the millennial generation, which is no small feat when you’re talking about how [to] make a bank meaningful in the lives of 80 million people,” says Crawford, a senior...
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Jack Milligan is editor-at-large of Bank Director, an information resource for directors and officers of financial companies. You can connect with Jack on LinkedIn or follow @BankDirectorEd on Twitter.