Issues : Technology
Meeting the Needs of the New Financial Consumer: A Snapshot of Six Customer Segments
The first white paper in a series of four by First Data and Market Strategies International looks at consumers’ attitudes, behaviors, desires and technology adoption.
Questions to ask about mobile banking and marketing
In a time where banks can't afford to NOT offer mobile banking, John Flora of Intuit Financial Services offers some questions a CEO should be asking when considering this latest technology.