How many bank CEOs actively engage with their communities through social media? Bank Director found that few truly do, but spending a few extra minutes online can have positive results for their institutions. Bank Director identified four CEOs of North American banks who make the most of their personal social media platforms, focusing on those who have more than 1,000 Twitter followers, tweet several times a week and engage with customers and the community, or who currently use LinkedIn’s publishing platform (more than 6 times in the past year) and average more than 5,000 views per published post. Few bank CEOs even come close to meeting these criteria: Bank Director identified just 7 who have more than 1,000 followers on Twitter, but not all have conversations with their followers and community. For LinkedIn, just one CEO meets the criteria.
Read the full article here on BankDirector.com.