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Improving Branch Profitability: We Ask the Experts
Naomi Snyder, Editor-in-Chief at Bank Director
The reports of the impending death of the bank branch over the last several decades have been greatly exaggerated, but that doesn’t mean that plenty of banks couldn’t use a reboot when it comes to the profitability of individual bank branches. Bank Director asked bank consultants the number one thing they think banks should do to make branches more profitable. Many said that banks should start with a data-driven analysis of individual branch profitability. What’s the no. 1 thing banks should do to improve the profitability of their branches? Bank management must make data-driven decisions. Consumer and small business trends...
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Editor-in-Chief Naomi Snyder is in charge of the editorial coverage at Bank Director. She oversees the magazine and the editorial team’s efforts on the Bank Director website, newsletter and special projects. She has more than two decades of experience in business journalism and spent 15 years as a newspaper reporter. She has a master’s degree in journalism from the University of Illinois and a bachelor’s degree from the University of Michigan.