Consumer preferences have shifted to digital for several years, with younger customers — millennials and Gen Z — increasingly seeking an emotional connection with their financial provider. That makes it increasingly important to align your services and values with niche, target groups, according to Liz High, executive vice president at Nymbus Labs. In this video, she shares how to build and execute an affinity banking strategy.
- Today’s Consumer Preferences
- Reaching Your Target Customer
- Being Nimble and Responsive to Change
For more information, access Bank Director’s FinXTech Intelligence Report, Digital Banking: Profit and Purpose, sponsored by Nymbus.