Digital trends predating the Covid-19 pandemic vastly accelerated as a result of the crisis, with clients moving further away from in-person experiences. Small businesses increasingly expect more from their financial institution as fintech providers outside the traditional banking space chip away at market share. Bank leaders have to act quickly to provide better services, products and experiences. In this video, Bank Director Vice President of Research Emily McCormick interviews three bankers about how they’re approaching these circumstances: Shon Cass of $986 million Texas Security Bank, based in Dallas; Stacie Elghmey of $1.7 billion Hawthorn Bank in Jefferson City, Missouri; and Cindy Blackstone of Tyler, Texas-based Southside Bank, with $7.1 billion in assets.
Derik Sutton of Autobooks also provides his point of view, based on the technology company’s background in working with banks and small businesses across the U.S.
Investing in technology isn’t just dollars and cents, says Cass, and banks need to rethink return on investment in the digital age. “How does [technology] build a better bank for the future?”
Topics discussed include:
- Meeting the Needs of Small Business Clients
- The Changing Competitive Landscape
- Working With Technology Vendors to Meet Strategic Goals
- Looking Ahead to 2022
For more on serving small business customers today, access the Small Business Insights report developed by Bank Director and sponsored by Autobooks.