Issues : Growth

How Do You Build/Grow A Business…By Growing Loyalty

You’re a community bank and your customers love you, right? So why do bankers worry that customers–and deposits–will flee to high-yield online accounts when rates rise? Or maybe it’s the possibility of disruptive technologies that has so many bankers nervous. In this session from Bank Director’s 2016 Growing the Bank Conference, Joe Bartolotta, executive vice president and director of strategic partnerships at Eastern Bank, headquartered in Boston, explains the activities that undermine customer loyalty and expose banks to startups and other institutions that could threaten their bottom line. Highlights from this video: The Value of Loyalty Examples of “Banks Behaving...