Contributor : Mike Branton
There’s no debate: Every bank needs more fee income, as do a lot of credit unions. The only debate is how a financial institution is going about meeting this need.
Re-thinking the benefits that checking accounts deliver to consumers.
How financial institutions can increase fee income from these accounts without scaring off profitable customers.
When it comes to consumer checking accounts, this is just the beginning of the chaos that we’ll see as banks try to recapture lost fee income.
What has to happen to your bank’s consumer checking line-up now that Durbin is done? (Plus, what are the effects of FDIC and OCC overdraft guidance and the first year negative impact of the Reg E changes.)
Mike Branton, Managing Partner of StrategyCorps shares ways financial institutions can move customers from free to fee based checking and still keep them happy.