Contributor : Mike Branton
More than 200 banks are now using a value-added checking account strategy to turn unprofitable checking accounts into profitable ones.
Mike Branton of StrategyCorps discusses an innovative way to get customers to gladly pay for a checking account.
There are ways to improve the profitability of the checking account. Looking outside the banking industry can help.
Mike Branton of StrategyCorps writes about ways to deepen your relationship with your deposit account customers.
Mike Branton of StrategyCorps makes the argument that banking must come up with a new moniker for the checking account.
Tyler Spaid of StrategyCorps analyzes consumer checking account data to determine what profitable and unprofitable accounts look like.
Mike Branton of StrategyCorps talks about why adding value to checking accounts matters.
Mike Branton of StrategyCorps offers the top checking product design and delivery trends for financial institutions in 2013.
Is there such a thing as the perfect consumer checking line-up? Mike Branton of StrategyCorps takes a 1-2-3 approach to find out.
StrategyCorps’ Mike Branton writes about what bank services customers are willing to pay for, and how much they’re willing to pay.