Contributor : Mike Branton

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article | June 11th, 2014

Customer Analytics: Solving the Checking Account Profitability Quandary

More than 200 banks are now using a value-added checking account strategy to turn unprofitable checking accounts into profitable ones.

By: Mike Branton
article | February 21st, 2014

Putting the Retail Back in Retail Checking Design

Mike Branton of StrategyCorps discusses an innovative way to get customers to gladly pay for a checking account.

By: Mike Branton
article | December 16th, 2013

What Do Costco, Verizon and AAA Have to Do with Checking Accounts?

There are ways to improve the profitability of the checking account. Looking outside the banking industry can help.

By: Mike Branton
article | October 14th, 2013

Making the Checking Relationship Profitable Again

Mike Branton of StrategyCorps writes about ways to deepen your relationship with your deposit account customers.

By: Mike Branton
article | June 19th, 2013

Does Checking Need a New Name?

Mike Branton of StrategyCorps makes the argument that banking must come up with a new moniker for the checking account.

By: Mike Branton
article | April 22nd, 2013

The Profitability of the Average Checking Account

Tyler Spaid of StrategyCorps analyzes consumer checking account data to determine what profitable and unprofitable accounts look like.

By: Tyler Spaid, Mike Branton
article | February 14th, 2013

Why Your Checking Accounts Must Be More Relevant

Mike Branton of StrategyCorps talks about why adding value to checking accounts matters.

By: Mike Branton
article | December 20th, 2012

The Top Five Retail Checking Trends for 2013

Mike Branton of StrategyCorps offers the top checking product design and delivery trends for financial institutions in 2013.

By: Mike Branton
article | August 20th, 2012

In Search of the Perfect Checking Line-Up

Is there such a thing as the perfect consumer checking line-up? Mike Branton of StrategyCorps takes a 1-2-3 approach to find out.

By: Mike Branton
article | June 12th, 2012

Getting Bank Customers to Happily Pay Fees

StrategyCorps’ Mike Branton writes about what bank services customers are willing to pay for, and how much they’re willing to pay.

By: Mike Branton