Contributor : BC Krishna
Growing fee income is an important way for banks to diversify their base, protect themselves from interest rate volatility and ensure a steady stream of income.
Why aren’t banks doing more to increase revenue through credit cards?
BC Krishna of MineralTree talks about why banks are missing an opportunity by segmenting commercial customers solely based on revenue.
Revenue is a misguided way for banks to segment their corporate customers, particularly when it comes to the mid-market.